Overview
YuvYog is a new yoga and wellness brand centered on holistic well-being, mindfulness and balanced living. Their goal is to make yoga accessible and meaningful for a diverse community, especially through digital platforms like Instagram.
Client:
YuvaYog
Year:
2022
Category:
Brand Identity Design
Location:
India
The Brief
The aim was to create a cohesive and visually calming brand identity that captures the spirit of yoga while appealing to a wide audience. The identity needed to feel balanced, warm and inviting, with a logo that reflects the core values of tranquility, energy and mindful movement.
What We Did
We designed a logo inspired by a yoga pose that symbolizes balance, tranquility and inner strength. To support the identity, we selected a harmonious color palette and soothing typography that reflect the brand’s focus on holistic well-being. The result is a simple, calming and cohesive visual identity that works beautifully on digital platforms.
Testimonial
