Overview
Offset is a motion design studio focused on clarity, movement and purposeful storytelling. They specialise in transforming ideas into dynamic visual experiences, using thoughtful design and intentional motion to make content feel alive, expressive and memorable.
Client:
Offset Studio
Year:
2025
Category:
Brand Identity Design
Location:
India
The Brief
Offset approached Moonkraft Studios with a clear, yet open-ended brief: create an identity that feels fresh, confident and playful, something that matches the personality of the team behind it. The identity had to be flexible and able to adapt across different applications such as logo, social media, and print, while still staying clean and professional.
What We Did
We designed a modern and flexible brand identity for Offset by creating a clean wordmark and developing a playful visual system built around expressive variations of the “O.” We crafted a vibrant color palette, a strong typographic pairing, and a set of modular assets that allow the brand to shift between minimal and energetic depending on the context. The final identity is scalable, cohesive, and full of character while remaining professional and easy to use across digital and print applications.
Testimonial
